The projected target audience for K-Noir is women in the 25–45 age bracket. The first season will be released on YouTube, and will be supplemented by content that is created specifically for the series’ dedicated social media channels.

The series’ Facebook page will be used as the main hub for cultivating and engaging with viewers. Promo videos of between 60–90 seconds will be edited specifically for this platform with short trailers, character profiles, interviews with actors and key creatives, and behind the scenes featurettes. The platform will also feature content that is targeted specifically at K-drama and Nordic Noir fans — articles about current shows and discussions on what aspects of K-Noir‘s characters they might want to see in future episodes.

The Instagram page will concentrate on the show’s aesthetics. Shorter videos will be produced for this platform, with target durations sitting between 15–45 seconds. Each video will concentrate on one character, or one theme. This platform will focus more on production design, and contrasting tones of each genre. Content will be planned and scheduled more strategically than other social media platforms so as to give the channel a magazine-like, edited appearance.

A TikTok channel will integrate short edited teasers of 15–30 seconds, as well as selfie-style content that plays on current trends and topics. All videos will reference scenes, characters or themes from K-Noir, with the aim of encouraging viewers to watch the actual series.